rom company president and founder Wes Peters to data processors and analysts, the Dimension Research staff is a valuable part of every client’s team.

Thorough training guarantees that our studies are conducted in a disciplined, professional and consistent manner. Each Dimension Research employee receives extensive training that covers the components of the research process—questionnaire design and programming, interviewing, coding and data processing.

Among the key Dimension Research professionals:

• Wesley R. Peters, President. Veteran marketing research professional. Specializes in custom-design research. Founded Dimension Research, Inc., in 1983. Was vice president Burke Marketing Research. Popular presenter at industry research, advertising seminars. Guest lecturer on marketing research at several universities. Active member, American Marketing Association. BBA, MBA from University of Wisconsin (Madison).
  
• Brian Aden, Account Manager. 20 years experience assisting clients with quantitative research projects—establishing project goals; formulating questions and monitoring the interview process; connecting survey results with actionable client steps. BA, Western Illinois University.
  
• Don Heinze, Senior Project Manager. In addition to project management duties, responsible for IT research aspects—advanced programming and database management. BA, MBA from University of Illinois.